MEET THE TEAM


Amy FriesenBA

Founder and CEO

Business owner, entrepreneur and multi-award winner Amy Friesen is the reason many seniors in Ottawa have been able to more easily navigate through the retirement industry.

After completing both a Marketing degree and a Psychology degree, Amy felt the retirement industry calling to her. In 2005, Amy began her career as a recreation coordinator, but soon found that what she most enjoyed was helping seniors “connect the dots” to find the perfect new home. Amy quickly moved into marketing and for almost 15 years, worked for several retirement residences in Ottawa.

In that role, Amy was seeing an increase in confusion surrounding the retirement industry. As more homes were being built, care terms were being altered; seniors and their families were beginning to have a very hard time sorting through the confusion and matching their needs to what retirement homes were offering.

Amy wanted to create a personalized service where seniors and their families could engage one person who had the knowledge and expertise needed to find the best retirement residence option – and in a fraction of the time it would take the average family to do so. With that, Tea & Toast was born.

Amy cares deeply about seniors in the community and is a passionate advocate. You will often find her helping out at local senior events, lending a hand where needed.

Married to husband Mike, Amy is a loving mom to little Eva. The family’s fuzzy kids include Levon and Mabel the cats, and Sigmund and Ruby the dogs!

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